Cupcake Central: The Best Cupcakes in Melbourne

Cupcake Central make, hands down, my favourite cupcakes in Melbourne. And believe me, I’ve put in a lot of groundwork (read: eaten a lot of cupcakes) in supplement of this statement. I first visited a few months after the initial Hawthorn store opened in 2010, whereupon a friend and I proceeded to try every single cupcake flavour on offer that day. Yes, we were full to near bursting – but in the most gloriously happy way.

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Cupcake Central’s cupcakes are fresh, light and fluffy. Kind of like cloudy little pieces of heaven. You’ll find favourites like Salted Caramel, Vanilla Vanilla and Red Velvet on offer every day, plus a batch of exciting seasonal flavours – the current summer menu boasting the likes of Golden Gaytime, Pavlova and Baklava – baked on alternate days throughout the week. The autumn menu will be appearing next week, so you can bet I’ll be keeping a keen eye on Cupcake Central’s Facebook page and Instagram feed for a first look at the new flavours! The weekly baking schedule features on their website, making for easy scheming for cupcake conquering.

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It’s Friday, however, when I most anticipate an update from the holy cupcake deity. Fridays are Surprise Flavour Fridays, and feature a one-day-only flavour that’s usually experimental and fantastically decadent. Pictured above is the cupcake that, just this past Friday, quite literally made me leave my house and venture to Melbourne Central for the sole purpose of consuming such a baked beauty. Inspired by the French pastry ‘Paris Brest’, this is a classic vanilla bean cake filled with handmade chocolate custard and topped with a crown of choux pastry, custard and a drizzle of melted chocolate. Um. Yum. Other past creations have included a layered Oreo and Peanut Butter Brownie cupcake, Strawberry Pop-Tart, Caramel Meringue Choc-Top, and Strawberry-Lime Rekorderlig Cider.

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It’s been amazing and endearing seeing Cupcake Central grow from that first Hawthorn store. There are now stores in Melbourne Central and Highpoint (wonderfully located for me!) and owners Sheryl and Tin have maintained a really genuine, fun and actually quite inspiring level of integrity in the brand. I had the pleasure of meeting Sheryl way back in 2011 during another all-you-can-eat cupcake adventure, captured most lovingly in the heyday of my video blogging career – take a peek here for some retro Cupcake Central (and some retro Terri!)!

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The high quality of product and service across all three stores is also wonderfully consistent. I’ve been particularly impressed with the Melbourne Central and Highpoint stores, which still manage to create a really unique and welcoming space midst the craziness of a busy shopping centre. I can wholeheartedly confirm that the solace of sitting down with a cupcake and coffee during a Highpoint run is a comforting one indeed! These stores also run a variety of cupcake baking and decorating classes – details can be found here.

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Cupcake Central is fuelled by passion and innovation, and has flourished well beyond the ‘cupcake craze’. It’s come a long way over the past few years, which makes me very excited to see what’s in store next!

Cupcake Central Hawthorn | Shop 7, 672 Glenferrie Rd, Hawthorn, VIC 3122
Open | Mon – Fri : 7.30am – 6.3opm (full range of cupcakes avail. from 9.00am), Sat – Sun: 10.00am – 5.30pm

Cupcake Central on Urbanspoon

Cupcake Central Melbourne Central | Level 2 Dining Hall, Melbourne Central, Melbourne, VIC 3000
Open | Mon – Thu : 10.00am – 7.00pm, Fri : 10.00am – 9.00pm, Sat – Sun: 10.00am – 6.00pm

Cupcake Central Workshop on Urbanspoon

Cupcake Central Highpoint | Shop 2561, Level 2 Fresh Food Hall, Highpoint Shopping Centre, 100/200 Rosamond Road, Maribyrnong, VIC 3032
Open | Mon – Wed : 9.00am – 5.30pm, Thu : 9.00am – 8.00pm, Fri : 9.00am – 9.00pm, Sat : 9.00am – 6.00pm, Sun: 10.00am – 6.00pm

Cupcake Central on Urbanspoon

Bowery to Williamsburg

I’m definitely guilty of sticking to my favourite inner ‘burbs when it comes to cafes and restaurants. As time wears on, however, and friends begin to disperse further across the city and beyond – there’s just no denying that the CBD is usually the most convenient place to meet and enjoy a meal together. So, I’ve recently begun to make a more determined effort in exploring the eateries of Melbourne’s CBD. I’ve found it takes a little planning ahead and often a lot of patience, but the CBD is coming up with some seriously excellent goods. Bowery to Williamsburg is one such discovery (a ‘discovery’ in a strictly personal fashion; this place has been buzzing along the gastronomical grapevine for months!)

Bowery to Williamsburg is hidden away on cobbled Oliver Lane just off Flinders Street, and is inspired by the great city of New York. I first visited for breakfast with foodie friend Hannah – and liked it so much I returned the very next day with another friend! The atmosphere is cool and casual, and the New York deli-style theme is fun and delicious without treading anywhere near novelty. Jewish influence abounds in menu items like Lox Latkes, Shakshouka Eggs, Challah French Toast and 5 & Dime Bagels. The range of sandwich creations available for lunch are also a great option for gluten-free diners – at a $1 supplement, my friend Suze (second visit!) was thrilled to report it was some of the best gluten-free bread she’d had.

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The hot beverages arrive in crumpled ceramic mugs and a little American chocolate treat to accompany  – Hannah and I each received a Hershey’s Kiss with our chai lattes. I’ll admit it was the Peanut Butter Hot Chocolate I ordered on my second visit, however, that stole my heart. It has just a perfect hint of peanut buttery flavour midst dark chocolate and comes with a mini Reese’s Peanut Butter Cup to boot. Yum!

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Bowery to Williamsburg offer a generous selection of sweet breakfasts – something Hannah and I were very excited to find! With rotating breakfast specials every weekend, we also had the extra sweet options of Challah French toast with rosewater, mint, fresh strawberries and housemade vanilla labne, and Malted milk waffle with bourbon glazed banana and vanilla ice-cream. We ended up going with the cereals on menu though – Hannah had the granola with rhubarb, raspberries and vanilla labne whilst I had the steel cut oatmeal with blueberries and pecan praline ($12 each). These dishes are served in gorgeous enamel saucepans with little jars of milk, which I couldn’t help but love. The blueberries and pecan praline gave my deliciously creamy oatmeal a simple, lovely taste and I was scraping the bottom of my bowl in minutes.

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My second visit called for lunch. Bowery to Williamsburg’s sandwiches are truly NYC – with options like the classic ‘Reuben’ (corned beef brisket with sauerkraut, Russian dressing and Swiss cheese), Pastrami, and Pickled herring (all sandwiches $12.50). Delicious-looking sides like mac and cheese, potato salad and pomegranate tabbouleh (all with served with pretzels and a pickle!) serve as tasty little add-ons for $4. I’m a sucker for anything with haloumi – so had the breaded eggplant with haloumi, roasted peppers and preserved lemon hummus, which is served on pita bread. The sandwiches are seriously a hit – we had a funny little shared moment with the group sitting next to us consisting mostly of repeated “Wow!”s and “Who knew sandwiches could be so good?!”

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So yes, Bowery to Williamsburg is a big win in my CBD exploration. With an excellent location near Flinders Street Station plus tasty, interesting and varied menu options and a bright, casual atmosphere – this place definitely ticks the box for future friendly catch-ups. Plus, I need to return and try some of the American-style cakes and sweets – there’s a piece of S’mores slice waiting with my name on it!

Bowery to Williamsburg | 16 Oliver Lane, Melbourne, VIC 3000
Open | Mon – Fri : 7.30am – 3:00pm, Sat – Sun : 8.30am – 3:00pm
No bookings. Cash only.

Bowery to Williamsburg on Urbanspoon

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